Convert Potential Customers into Paying Customers
It should be no surprise that it is cheaper for a company to keep old customers than to find new customers. However, for a company to grow, it must ultimately both keep old customers and acquire new customers. Gaining new customers requires both clever marketing to get the potential customer interested and then a conversion strategy to turn them into a paying strategy. While both marketing and conversion strategies will differ based on the product or service, there are a couple of base strategies that can be used. In fact for the conversion strategy, companies can rely on some psychology studies to convert more buyers. Marketing campaigns can get expensive but the following advice from Help Scout is low cost. So checkout their info-graphic below and start converting customers.