Convert Potential Customers into Paying Customers

It should be no surprise that it is cheaper for a company to keep old customers than to find new customers. However, for a company to grow, it must ultimately both keep old customers and acquire new customers. Gaining new customers requires both clever marketing to get the potential customer interested and then a conversion strategy to turn them into a paying strategy. While both marketing and conversion strategies will differ based on the product or service, there are a couple of base strategies that can be used. In fact for the conversion strategy, companies can rely on some psychology studies to convert more buyers. Marketing campaigns can get expensive but the following advice from Help Scout is low cost. So checkout their info-graphic below and start converting customers.

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On-Time Payroll is Boston's Premier Payroll Service Bureau


Since 2006, we've been helping small to midsize businesses run more efficiently by combining the streamlined payroll management capabilities of an industry leader with the kind of personal attention that a local firm can provide. By offering a vast array of services such as timekeeping, HR solutions and workers' compensation in addition to payroll and tax services, we can develop a customized solution that meets all of your company's needs - and can do it cost-effectively.

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