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Cost Effective Promotions for Your Business

When it comes down to expenses, budgeting for small and mid-sized businesses can get tight. Business owners must remain cognizant of their expenses because often they do not have much room in the budget for non-essential items. However, these businesses must continue to reach customers in order to remain profitable and to grow. So how can a small business make a large impact without breaking the budget?

Managers must be smart about their marketing expenses. Luckily there are many cost effective ways to keep customers coming in. One of the simplest and most cost effective ways is to reach out to existing customers. After all, it is less expensive to keep existing customers than to find new ones. Another option is to take advantage of free marketing sources like social media. If used properly social media can be an excellent platform for connecting with customers. For more cost effective options review the infographic below originally published at

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